Welcome to AMOV
We combine organic, responsible and sustainable materials, a new recycling system and ambitious 'giving back' principles in a unique concept. The brand name was inspired by the Albert Einstein quote: "Try not to become a man of success, but rather A Man Of Value". Our tag line: "The Quest for Balance" describes how we aim to find balance in doing business while minimising harm.
Featured collection

Who made your clothes?
We wish to be as responsible as possible. Therefore we have chosen to work with organic cotton and wool, to design daywear in clean, cool and sporty styles, that have been carefully designed to be worn and cherished for years instead of seasons. Furthermore, we always go for high quality materials and from organic, responsible and sustainable production sources. For instance, we're proud to be working with Danish production partners Green Cotton Group and Clipper. Our conscience is clear, is Yours?
Get to know us better

We Are Fashion Revolution
Be a part of a global movement for a fairer, safer, cleaner, and more transparent fashion industry. You vote with your vallet.

We Are Certified
The certification GOTS (Global Organic Textile Standard) ensures the highest standard for both environmental and social responsibility.

Our Guidelines
- Organic matherials,
- High quality fabric,
- Design for long lifetime,
- Responsible production.
Location
Find Us
Gravene 10, 8800 Viborg
Monday - Friday 11am - 17.00pm
Saturday 10am - 14pm